Four options side by side
The sticker is the easiest solution. It's quick to apply and requires very little. But a sticker can peel off or get damaged, and it often doesn't match the look of the product.
Inkjet prints the information directly onto the surface. That looks neater than a sticker, but the ink sits on top of the material. Through wear, cleaning or prolonged exposure to light, the marking can fade or be wiped away.
In addition, black ink is usually used, which is barely visible on black or grey coated material. In aluminium window and door frame manufacturing, where dark coatings are common, that is a significant drawback.
Switching ink colours is possible, but quickly makes the solution relatively expensive.

A laser works differently: it removes a very thin layer of material from the surface. As a result, the marking isn't on the aluminium, but in the aluminium. It's indelible and remains legible for the product's entire lifetime. A laser can also work with great precision: a complete QR code of 15 by 15 millimetres is no problem.
The laser does mark a limited area of the profile, and usually works at a fixed focal distance. On the other hand, it is exceptionally fast and can even mark through the paint layer. You also have complete design freedom: logos, custom fonts, QR codes and other geometry are all possible.
Besides laser engraving, there is also the option of engraving with a pneumatic dot peen marker. A pin strikes the material at high frequency, creating small dots that together form the code or text.
The big advantage is that the marking remains legible even after a layer of paint has been applied over it later. The engraving depth is often adjustable via the impact force, so you can tailor it to the material and any finishing processes.
One drawback is the relatively long cycle time, which makes this method mainly suitable for short codes.

Getting started with marking?
If you're thinking about marking your products, start by asking what the marking needs to do. Is it about brand awareness, traceability, or both? How long does it need to last, and how visible should it be? Van Dulst is happy to help you think it through, from choosing the right method to a fully automated system that connects to your own data.